We created the lightbox, a signature of Moxy, inspired by the marquees of cinemas, concert halls and nightclubs. A low-tech nostalgic nod to the places we go to play.
We use the light box. And nothing else. It helps us stay to our tone and language; to be sharp, brief, punchy, impactful. It translates well globally. We can own anything with the light box, even if all we have is a stock shot, and still have a sense of style. Because we have to maintain that. The light box is our handwriting, our signature and a valuable brand asset.