Koalas of NYC

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Strategy
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visual identity
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Social Media
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Influencers
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Below the line
To connect New Yorkers to the heartbreaking bushfires that killed over a billion of Australia’s unique wildlife species, Koalas of NYC was born. 

In January 2020, hundreds of plush koalas donned with key information were placed in prominent locations all over New York City, driving awareness of the devastation to natural fauna and directing animal lovers to donate to Australia’s largest wildlife rescue and rehabilitation charity, WIRES.