Bright needed to differentiate themselves from a stagnant and overly corporate industry whilst also showcasing a fresh new product.
Our challenge was to reenvision the otherwise stale corporate learning space with a brand that showcased Bright's new technology. The result was a bold new aesthetic that capitalized on style and attention-capture to stand out from the crowd. Where the competition were trying to blend into a corporate tone, we enabled Bright to demonstrably unshackle itself visually so customers would instantly know this was a product that did things differently.
We made corporate training cool.