Aloft Homecoming Tour

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Strategy
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visual identity
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Campaign branding
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Experiential
To promote Aloft Hotels always-on music platform, the ‘Live At Aloft Hotels Homecoming Tour’ was created, bringing 7 musical acts back to their hometowns that kick-started their careers.

A distinctive sub-brand featuring a guitar-pick-turn-map-pin design motif framed all elements of this tactical campaign, combining Aloft Hotels passions of music and travel while demonstrating a commitment to music makers and their fans.